Saturday, June 28, 2014

Harley-Davidson™ World Ride Racks Up 10.5 Million Miles

(6/27/2014) - MILWAUKEE – Seeking freedom and adventure, thousands of globe-trotting motorcycle riders ditched the daily grind and hit the road during the Harley-Davidson™ World Ride on June 22-23. Together they logged 10,566,064 miles, or 17,004,389 kilometers, over the course of the two-day ride.

After completing their rides, participants logged their mileage directly onto the World Ride web site and shared riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDWorldRide. Participants could also download a certificate of participation after entering their mileage on the web site.

“Riders left the rat race behind for two days during the World Ride and put on an incredible demonstration of the fun and freedom that riding brings to our lives,” said Nigel Villiers, Harley-Davidson Director of Integrated Consumer Experience. “The number of miles we rode together is amazing, but what really makes the World Ride special are the stories and memories they created.”
During the World Ride, riders logged miles solo, in groups large and small, and through a variety of dealer-led events around the world, united by a shared passion for freedom, adventure, and riding. Riders from more than 75 countries participated in the World Ride, with the ten highest mileage totals coming from the United States, Canada, Brazil, India, Mexico, United Arab Emirates, United Kingdom, Italy, Australia, and South Africa.

Stories and photos gathered during the World Ride can be viewed at socialhub.harley-davidson.com/worldride. To learn more about the Harley-Davidson World Ride, visit h-d.com/worldride.