Introducing H-D1 ™ Factory Customization - No Cages!

New Harley-Davidson® 1200 Custom rolls wide and proud

MILWAUKEE (February 2, 2011) - A wide front end and chunky 16-inch tire give the new Harley-Davidson 1200 Custom a proud stance that's strong and contemporary. Introduced as a mid-year addition to the 2011Harley-Davidson model line-up, the 1200 Custom also features new wheels, a pull-back handlebar, and a reshaped LED tail lamp.

These elements combine to give the 1200 Custom an exciting new look, but that's just a starting point for this Sportster ® model. The 1200 Custom will also debut H-D1 factory customization, a new opportunity that allows the customer to choose from seven option categories to optimize fit, function and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the customer can create a 1200 Custom that is a truly personalized motorcycle. Factory customization and Bike Builder on Harley-Davidson.com are the newest elements of H-D1, Harley-Davidson's comprehensive offering of customization tools, which also includes Genuine Motor Parts and Genuine Motor Accessory catalogs, the Genuine Motor Accessories Custom Seat and Custom Paint programs, the Chrome Consultant and Fit Shop advisors at Harley-Davidson dealerships, and much more.

A Sportster ® model with Fattitude
The 1200 Custom offers a new look but is Sportster to the core, offering a compelling combination of bold styling, nimble handling and the irresistible beat of American V-Twin performance.

Key features of the 2011 1200 Custom include:

* Air-cooled Evolution ® 1200cc V-Twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 79 ft. lbs. peak torque at 4000 rpm.
* Powertrain is finished in black powdercoat with chrome covers.
* NEW Chrome, Five-Spoke cast aluminum wheels front and rear. Front and rear wheels are 16 x 3.0 inches.
* NEW Michelin ® Scorcher ® 31 tires; 130/90B 16 front and 150/80B16 M/C 77H rear.
* NEW Wider fork spacing and polished triple clamps.
* Pull-back handlebar mounted on a curved riser that incorporates an LED warning light display.
* NEW reshaped classic Sportster "eyebrow"over the headlamp.
* NEW tail light is smaller and has a new shape with a bright, low maintenance LED element.
* NEW Front suspension rates are re-tuned to match the new tire/wheel combination. 39mm front fork with 30 degrees rake.
* Polished forward foot controls.
* Coil-over pre-load adjustable rear shocks.
* Two-up seat is standard. Laden seat height is 26.6 inches.
* The 4.5-gallon fuel tank offers long riding range.

Introducing H-D1 ™ Factory Customization
H-D1 factory customization is the newest element of Harley-Davidson customization that allows customers to build the 1200 Custom from a selection of options that are installed as the motorcycle is assembled by Harley-Davidson Motor Company. H-D1 factory customization enables personalized fit, function and style. By selecting different wheels, seats, handlebars, paint, and engine finishes, the customer can dramatically alter the look of the motorcycle. Different combinations of foot-control location, seat and handlebars can be selected to adjust the fit of the motorcycle to a rider's stature. With H-D1 factory customization the customer will have the opportunity to order a 1200 Custom in more than 2,600 combinations.

The H-D1 factory customization tool will be available on Harley-Davidson.com. The customer can view the bike they are creating as different options are selected. The customer can then print out a description of their bike and bring it to a Harley-Davidson dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed with an authorized Harley-Davidson dealer. Delivery timing may vary depending on demand, and will be communicated to customers at the time of order. H-D1 factory customization will be available only through Harley-Davidson dealers in the United States and Canada.

The 1200 Custom has a suggested retail price in the United States of $10,299, and comes equipped with Chrome Five-Spoke Cast Aluminum wheels, pull-back handlebars, forward polished foot controls, a two-up seat, black engine with chrome covers, and Vivid Black paint. Factory-installed options can be swapped out in any combination to this base configuration of the 1200 Custom, using these seven different categories:

* Wheels: Black Five-Spoke Cast Aluminum with machined highlights, Chrome Laced, or Black Laced.
* Handlebars: Drag Bars or Mini-Apes
* Foot Controls: Mid-mount polished
* Seat: Solo
* Paint/Graphics: (solid colors) Vivid Black, Brilliant Silver Pearl, Cool Blue Pearl, Chrome Yellow, Merlot Sunglo, Sedona Orange, Black Denim; (two-tones) Scarlet Red/Vivid Black, Merlot Sunglo/Vivid Black, Sedona Orange/Vivid Black, Birch White/Sedona Orange, Chrome Yellow/Vivid Black; (custom graphics) Cool Blue Pearl with Scalloped graphics, White Hot Pearl with Hot Pink Flame graphics.
* Engine: Black powder coat with black covers.
* Security: Add Harley-Davidson Smart Security System.

Options can be incorporated with the base configuration in any combination, except that the Mini-Ape handlebars cannot be combined with mid-mount foot controls.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.